Melbourne, Australia – NEC Australia is proud to become an Official High-Performance Partner of the Melbourne Storm Rugby League Club.

This strategic partnership will help forge and optimise the synergies between world-class, innovative technology and high-performance sport, driving excellence both on and off the field.

This collaboration sees Melbourne Storm join an impressive line-up of existing partnerships NEC has with other high-profile Australian sporting organisations, bringing global, cutting-edge technology expertise and solutions to support and optimise high performance environments.

Jason Price, CEO & President of NEC Australia, welcomed the partnership, highlighting the significant untapped potential of technology in elite sport: “NEC Australia’s partnership with Melbourne Storm is a testament to our commitment to enabling premier sports teams, inside and outside of sporting arenas.

“The tech sector and elite sport are both high performing industries with immense potential for synergy. By leveraging technology for advanced analytics and AI, smart technology to monitor and enhance athletic performance, recovery, and strategic planning in real-time, sporting organisations can reach new heights in performance and results.

“This collaboration with Melbourne Storm builds on the strong foundations laid by our existing partnerships with other Australian and international sporting organisations. Through partnerships like these, we can continue to push the boundaries of what’s possible in high-performance sport.”

Melbourne Storm CEO, Justin Rodski, said: “It is exciting to be entering into this new partnership with an industry leading and global brand like NEC.

“This is a natural fit, our values are aligned, we share a commitment to innovation and technology, and we look forward to working together to deliver business growth for both our organisations.

“On behalf of everyone at the Melbourne Storm, we proudly welcome NEC Australia to the Storm family and look forward to building a long and successful partnership into the future.”

NEC has ongoing partnerships with Essendon Football Club, Dylan Alcott OAM, Invictus Australia, and high-profile international rugby clubs as part of its commitment to investing in the future of sport and harnessing technology for high-performance environments.

The evolving nature of NEC’s commercial partnerships extends beyond a traditional logo-on-jersey approach, to truly enhancing the performance and capabilities of its partners through global, innovative technology.

NEC is a leading global software and solutions provider with technology and global expertise currently deployed in a number of stadiums and sporting facilities across Australia and New Zealand.